Pärla
Enviro-Dental Impact
Strategy | Campaign | Print
Enviro-Dental Impact
Strategy | Campaign | Print
Most toothpaste tubes are made of single-use, non-recyclable plastic, which can take up to 700 years to decompose. This means that almost every tube of toothpaste ever made still exists somewhere on our planet.
On a mission to disrupt the outdated toothpaste category by radically transforming what we use to clean our teeth, PÄRLA is designed by dentists to be better for you and the planet.
Through our strategic platform ENVIRO-DENTAL IMPACT we devised a mouthy, activism campaign that calls for people to change the habit of a lifetime and switch to plastic-free dental products.
A tube strike that (for once) we can all get on board with.
