Rytes
Let life flow
Strategy | Campaign | Copywriting
Let life flow
Strategy | Campaign | Copywriting
Combining ancient Ayurvedic wisdom with modern science, Rytes® Day and Night functional drinks are carefully crafted from natural ingredients – specially-selected to support your Natural Calm and Natural Sleep.
Promoting a balanced, healthier lifestyle, each of the adaptogenic and nootropic drinks are brimming with research-backed ingredients – helping you to Let life flow and unlock the full potential of mind, body and maybe even soul.
Building out assets for the brand, we developed a visual and verbal narrative that sensitively combines notions of Eastern and Western approaches to wellbeing – a best-of-both curation, drawing on two connected, but often disparate worlds of thought.
On-screen and on-pack, a gently morphing aura, representing a calm adaptability to life, flexes and flows around the brand’s wordmark and secondary iconography.
Activating our strategic platform of Let life flow –‘The Rytes® Way’ campaign introduces the brand and highlights the power of small daily rituals to enhance overall health and happiness.
Supported by photography that balances the stylised with the candid, we captured moments of modern, daily living, elevated by Rytes® – extending an invitation to Revive and Refocus; Rest and Recover – The Rytes® Way.
Photography: Elspeth Vincent
