Good Guys Bakehouse
Seriously Snackable
Strategy | Branding | Packaging
Seriously Snackable
Strategy | Branding | Packaging
After years in the snacking business, Good Guys Bakehouse was founded by a small group of snacking-aficionados, who realised making the best tasting, low-calorie, savoury snacks wasn’t about what you take out, but what you bake in.
With their collective baking-know-how folded into the mix, Good Guys create ‘Seriously Snackable’ baked goods. Savoury snacks packed with real ingredients, not padded with air, oil or flavourings. Because more of the real, means less of the rubbish.
Our brand solution introduces snackers to The Good Guys. Utilising a natural, but vibrant aesthetic; a relaxed, yet characterful tone, we created standout and accessibility for the brand in a category dominated by staid attitudes and traditional cues.
“TRADE HAVE CREATED A PHENOMENAL BRAND FOR US. THE TEAM UNDERSTOOD WHAT WE WERE ABOUT RIGHT FROM OUR FIRST CONVERSATION.”
