Sea Arch
Open To More
Strategy | Visual Identity | Packaging
Open To More
Strategy | Visual Identity | Packaging
Our journey to revolutionising Sea Arch began with its namesake and inspiration – The Torquay sea arch.
Just as the sea arch opens up the land to the ocean, the brand’s uniquely-crafted, non-alcoholic spirits, open up a world of beautiful possibility and endless experience to its drinkers.
Through our new positioning: ‘Open To More’, we celebrate The English Riviera with a newly-defined brand that’s here for anybody who wants to see, feel and experience more of life’s moments.
Our iconic, graphic expression of the Torquay sea arch, provides the foundation for a distinctive visual identity and bottle design – modern, chic and befitting of what The Times calls “the best non-alcoholic spirit yet.”
