Yolk
Fine, Fast Food
Strategy | Branding | Interior | Print
Fine, Fast Food
Strategy | Branding | Interior | Print
Yolk began as a modest series of pop-up kitchens in North London. Despite these humble beginnings, the culinary team at Yolk embrace cooking techniques more befitting of a fine-dining kitchen than your usual take-out joint. Never compromising on foodie excitement, they’ve made it their mission to elevate time-honoured classics such as Eggs Benedict and bring some gastronomy to London’s grab-and-go food scene.
With the opening of three permanent venues and a menu growing beyond simply eggs and breakfast options – an identity reflective of a broader, more refined positioning was called for.
Informed by Yolk’s affinity for elevated-classics, our ‘Fine, Fast Food’ identity references the language of grand cafés and diners with a bespoke wordmark, considered materials palette and subtle interior details.
With eggy clichés left at the door, an emphasis was placed firmly on the timeless sophistication of the food.
TRADE’S ABILITY TO TEASE OUT THE THINKING BEHIND OUR BRAND AND SHAPE IT INTO A COHERENT, BEAUTIFULLY-EXECUTED VISUAL IDENTITY HAS BEEN DEEPLY IMPRESSIVE.
Nick Philpot - Founder
